Hersheys Chocolate Essay

Hersheys fri cobblers lastship originated with dulcify- partufacturer Milton Hersheys decision in 1894 to produce sweet coffee bean as a refinement for his caramels. Located in Lancaster, daddy, the new enterprise was named the Hershey umber smart set. In 1900, the gild began producing milk umber in bumps, wafers and former(a) shapes. With survey carrefourion, Hershey was able to lower the per-unit cost and make milk coffee bean, once a luxury item for the wealthy, affordable to on the whole. A fraternity on the move.The present(prenominal) success of Hersheys low-cost, broad(prenominal)- character milk coffee tree soon caused the beau mondes owner to consider increasing his production facilities. He decided to ramp up a new chocolate factory amid the gently rolling tilled land of south-central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia that supplied the import sugar and cocoa beans need, surrounded by da iry farms that provided the milk required, and the place was perfect. By the summer of 1905, the new factory was turning out juicy milk chocolate. New products, hard times. byout the next two decades, tied(p) more products were added to the companys offerings. These include MR. GOODBAR Candy impede (1925), HERSHEYS Syrup (1926), HERSHEYS chocolate chips (1928) and the KRACKEL bar (1938). Despite the Gr beat clinical depression of the 1930s, these products helped the newly incorporated Hershey burnt umber Corpo limit maintain its profitability and keep down any worker layoffs. HERSHEYS chocolate goes to war.With the outbreak of World state of war II, the Hershey coffee berry Corp. (which had provided milk chocolate bars to American doughboys in the graduation exercise war) was already ge bed up to start producing a survival ration bar for military use. By the end of the war, more than a one thousand thousand Ration D bars had been produced and the company had earned no s light than five Army-Navy E Production Awards for its exceptional contributions to the war effort. In fact, the companys machine shop even sour out move for the Navys antiaircraft guns. A family friend becomes a family member.The postwar period saw the introduction of a host of new products and the skill of an old one. Since 1928, H.B. Harry Reeses Candy Company, also located in Hershey, had been making chocolate-c all overed peanut butter cups. Given that Hershey Chocolate Company supplied the coating for REESES penny cups, (the wrapper said, Made in Chocolate Town, So They Must Be Good), it was not surprising that the two companies had a good relationship. As a result, seven years after Reeses death in 1956, the H.B. Reese Candy Company was sold to Hershey Chocolate Corp. ontogenesis up and branching out.The following decades would see the company renamed Hershey Foods Corporation in 1968 expanding its confectionery product lines, acquiring related companies and even divers ifying into other regimen products. Among the many another(prenominal) acquisitions were San Giorgio Macaroni and Delmonico Foods (1966) manufacturing and marketing rights to English candy company Rowntree MacKintoshs products (1970) Y&S Candies, makers of TWIZZLERS licorice (1977) Dietrich Corp.s confectionery trading operations (1986) Peter Paul/Cadburys U.S. confectionery operations (1988) and Ronzoni Foods (1990). The Hershey Company enters a new century.Today, The Hershey Company is the leading North American deviser of chocolate and non-chocolate confectionery and grocery products. As the new millennium begins, The Hershey Company continues to demo new products frequently and take advantage of growth opportunities through acquisitions. HERSHEYS products are known and enjoyed all over the world. In fact, the company exports to over 90 countries. The Hershey Company remains committed to the vision and values of the man who started it all so many years ago. A New Company 1894In the beginning, the Hershey Chocolate Company was simply a wholly possess subsidiary of Milton Hersheys Lancaster Caramel Company. Using chocolate-making equipment purchased at the 1893 Columbian comment in Chicago, the company produced baking chocolate, cocoa and sweet chocolate coatings for the levy companys caramels. But things changed with the hiring of William Murrie to sell the excess product to other confectioners. Murrie was so favored a salesman that the Hershey Chocolate Company quickly turned into a viable concern on its own. Milton Hershey became even more convince that his future in the candy business lay in chocolate, not caramels. Sweet Chocolate Novelties 1895 1909By 1895, the Hershey Chocolate Company was manufacturing 114 disparate items in all sorts of sizes and shapes. Many were flavored with vanilla and given luxurious-sounding names like LeRoi de Chocolate, Petit Bouquets and Chocolate Croquettes. Chocolate segars and cigarettes were also quite pop ular. Some chocolate cigarettes and cigars, such as Vassar Gems and Smart Set Cigarettes, were purposely marketed to women as an alternative to the tobacco variety. Chocolate was also touted as a source of quick energy for athletes. The fluff in the Bean 1898On August 1, 1898, the company adopted a in truth distinctive symbol for its trademark. The small child in a cocoa bean pod appeared on cans of HERSHEYS COCOA up until 1936, when it was finally replaced by the block lettering familiar today. The Baby in the Bean went through many incarnations, sometimes holding a cup of cocoa, sometimes a chocolate bar. Even the childs pilus and facial expression underwent changes over the years. The logo symbol was finally retired in 1968, when the company was reorganized as Hershey Foods Corporation. Finding the Formula 1895 1904While his company was successful enough selling sweet chocolate products, Milton Hershey was certain the tangible market lay in milk chocolate. The problem was in evolution a formula for manufacturing it cheaply and efficiently, objet dart subdued maintaining a high level of quality. Hershey built a milk-processing plant on the family farm in Derry Township in 1896 and spent the next s invariablyal years create a viable formulation for milk chocolate. Hershey worked day and night, going underpin and forth between the condensing room and the creamery, rarely even halt for meals. Finally, in 1899, he cracked the recipe and became the stolon American to manufacture milk chocolate. Hershey Goes to Cuba 1916With the onset of World state of war I, the European beet sugar, which Hershey had been utilize to make his milk chocolate, became increasingly scarce. So, searching for a more just source, Milton Hershey started acquiring cane sugar plantations and constructing refineries in Cuba. Typically, he also open a planned community for the workers, called Central Hershey, based on the Pennsylvania model. Hersheys Cuban holdings eventually i ncluded 60,000 acres of land, five mills, a 251-mile railroad and, not surprisingly, a school for orphaned children. By the end of World War II, the company found it no longer needed its Cuban sources, and its sugar and railway interests were sold to the Cuban-Atlantic Sugar Company. Expanding and Innovating.Stepping Stones Many Hershey products that are familiar today were originally produced for the confectionary trade and were after reformulated for consumers. HERSHEYS close-grained cocoa, for example, has been manufactured continuously since 1894. Also, Hershey was the set-back to sell chocolate syrup for hearthstone use beginning in 1926. Not all products under the HERSHEY check were so successful in the marketplace. HERSHEYS mint-flavored chewing gum, introduced in 1915, enjoyed that brief popularity. And a creation named the Not-So-Sweet bar was introduced in 1934, only to be discontinued in 1937. A Kiss and Tell StoryOf course, the very first addition to the HERSHEYS pr oduct line of milk chocolate confections was HERSHEYS KISSES Chocolates way back in 1907. Originally, each one was hand-wrapped in a square of silver foil, but in 1921 machine negligee was introduced, along with the addition of the unique plume which marked it as a genuine HERSHEYS KISSES Chocolate. The chocolates were not produced at all from 1942 through 1949 ascribable to the rationing of silver foil during and immediately after World War II. HERSHEYS KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEYS KISSES with almonds were introduced in 1990 and the first successful HERSHEYS product using w dissipatee chocolate, HERSHEYS HUGS, in 1993. Sweet Inventions twain of the most successful products launched during 20s were the MR. GOODBAR and KRACKEL bars. MR. GOODBAR, combining milk chocolate and peanuts, was introduced in November of 1925. jibe to popular legend, Milton Hershey himself named the new product. Upon tasting it, he is said t o have exclaimed, Now, thats a good bar The KRACKEL bar was introduced on September 14, 1938. During its first few years, the formula for the confection changed s everal times, with almonds, and then peanuts, being included along with crisped rice in milk chocolate. Finally, the nuts were eliminated altogether in 1943, leaving the crispy milk chocolate recipe enjoyed by millions ever since. Mr. Reese and his CupsIn 1923, a former Hershey employee named H.B. Reese decided to start his own candy company out of the basement of his home. He made several different kinds of candy, but it wasnt until five years later that he hit upon his greatest idea a confection of peanut butter cover by milk chocolate (purchased, incidentally, from the Hershey Chocolate Company). During World War II, he discontinued his other product lines and concentrated on producing only REESES peanut butter cups. Despite its dependence on only a single product, Reeses company prospered, and in 1963 the H.B. Reese Ca ndy Company was purchased by the Hershey Chocolate Corporation. Since then, the REESES product line has grown to include REESES PIECES candies, the NUTRAGEOUS candy bar and REESESTICKS. Going to WarThe Ration D Bar The U.S. Armys requirements were quite specific. For troops engaged in a global war, they needed a ration bar that weighed about quadruple ounces, would not melt at high temperatures, was high in victuals energy value, and did not taste so good that soldiers would be tempted to eat it except in an emergency. This last objective in particular was certainly a new one for the Hershey Chocolate Corporation. Nevertheless, its chocolate technologists came up with something that passed all tests. Named Field Ration D, it was so successful that by the end of 1945, slightly 24 million bars were being produced every week. More successful still was HERSHEYS Tropical Chocolate Bar, a heat disgusting bar with an improved flavor developed in 1943. In 1971, this bar even went to the moon with Apollo 15. Growing GlobalAdvertising to the Nation remove for a TV and billboard campaign in Canada in 1964, the company had never really acquiree advertising on a theme scale. In 1968, the newly renamed and reorganized Hershey Foods Corporation announced plans for a nationally consumer advertising campaign spearheaded by the famous Ogilvy & Mather ad agency. beginning with a Sunday newspaper supplement in July, 1970, followed two months later by television and radio commercials, the campaign was an immediate success. Sales of REESES peanut butter cups and HERSHEYS KISSES Chocolates, in particular, rose dramatically. But while the company today continues to advertise in all media, the quality of our products is still our best form of advertising. Milton Hershey would have liked that. E.T. Makes a Good prizeIn the early 1980s, Hershey executive Jack Dowd met with Hollywood producer Steven Spielberg and in love a deal to include REESESS PIECES candy in Spielbergs u pcoming film, E.T. The Extraterrestrial. When Hershey Chocolate Company President Earl Spangler first saw the word-paintings promotional materials, he told Dowd, Thats the ugliest creature Ive ever seen.After its successful premiere, the movie was screened by the companys managers and treetop brass. When the film ended, there was first silence, then wild applause. Like many others, Spangler emerged from the theater with moist eyes. Is he still ugly, Earl? Dowd asked. Replied the company president, Hes beautiful Both the lovable alien and his candy of choice became news bulletin hits nationwide. Hershey Goes InternationalIn addition to being the leading producer of chocolate and non-chocolate confectionary and other grocery products in North America, The Hershey Company also carries on a significant international presence with operations in more than 90 different countries. Hersheys International division exports HERSHEYS chocolate and grocery products worldwide and maintains lice nsing agreements with partners in nations such as South Korea, Japan, the Philippines and Taiwan. We dont believe Milton Hershey would have been at all surprised to discover that his HERSHEYS KISSES Chocolates are especially popular in Japan. Top of the ChartsThrough unceasing technological modernization, strategically astute acquisitions and continued new product development, The Hershey Company grew spectacularly in the last 30 years of the twentieth century. From $334 million in 1969, the companys net sales soared to $4.4 jillion in 2004. The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The company also is a drawing card in the gum and mint category.