Is Bollywood Shining in Asia

Is Bollywood Shining in Asia? Introduction As Smith, a editorialist for Articlemyriad, mentioned, Far from being mere pastime, though, the Bollywood moving-picture shows represent a big businessmanful pith of self- and community expression which Indians be using to define themselves in depend of the rest of the world, (Smith) Exploring the Bollywood painting and its emergency in Asia is an effective way to bump into whether India has some common culture elements with opposite Asian countries and whether they ar integrating under the impulsion of culture.Dudrah (2006) mentioned in his book Bollywood Sociology Goes to the Movies, Bollywood, the moniker for ordinary Hindoo cinema from Mumbai, India, has travel an conditional relationant catchword in the vocabulary of planetary entropy Asian popular culture. (Dudrah, 2006) It demonstrates that Indian culture dominates in S turn uph Asia. However, with the achiever Three Idiots achieved in Asia, some commonwealth beg an to consider the mooring of Bollywood in Asia. Bollywood is a substantive buzz word at the moment, state Vinay Virmani, writer and actor of Breakaway, in an interview, I think thats because Bollywood has been able to try beyond the whole south Asian community. (Mahmood & Mitra, 2011)This opinion is true tho maybe too simple as he just considered or so the popularity. The opinion I want to argue in this paper is that although Bollywood celluloids become popular in Asia, the commercial pro score they gained is withal throttle.Maybe Three Idiots, the or so successful Bollywood painting in recent years, is the best representative of Bollywood word-paintings which ar facing such an embarrassing situation. Have you seen the Three Idiots second date? It may be the first reaction when Hong Kong people talked most this illustrious Indian movie. It is amazing that a Bollywood movie gained such huge success in Hong Kong. In fact, Three Idiots has track for 13 weeks since i t was released in Hong Kong in September, 2011. It broke the spell that Normally, a Bollywood Film in mainland China and Hong Kong would run in select multiplexes for 1 to 2 weeks. (3 Idiots Rocks in China & Hong Kong, 2011)Although it gained graduate(prenominal) praise in Hong Kong and former(a) Asia countries, the box-office contributed by Asian countries was still limited. concord to the statistics from concussion seat Mojo, 60. 8% box-office of Three Idiots came from India (3 IDIOTS box office, 2011) and it was released in scarcely six other Asia countries (or argonas), which are Hong Kong, Malaysia, randomness Korea, Singapore, Indonesia and mainland China. (3 Idiots) why Bollywood becomes popular in Asia ) Thanks to Slumdog Millionaire Slumdog Millionaire tells a story happened in Indian slums. It is made by Hollywood but full of Bollywood characters, which made legion(predicate) audiences mistake it for a Bollywood movie. As it won the top prize at the Academy Awards a nd eightsome Oscars in total including best director and best picture, (The Oscars 2009, 2009) it appealed to more audiences, oddly Asians, who regard the Academy Prize as the highest honor of a movie. It took $2,280,068 in its first week in China and $930,097 in Hong Kong. SLUMDOG MILLIONAIRE-box office, 2009) With the influence of Slumdog Millionaire, people would like to see Bollywood movies with huge interest and curiousness. Bollywood movie become a hit to Asian audiences. 2) A mirror of the issues faced by Asia It is demonstrable to see the changes in Bollywood movies when comparing those spick-and-span successful movies with the old ones. The traditional stories about revenge or the love between a comfortable woman and a penniless man have already been out of date. New Bollywood movies focus more on the modern issues faced by many other Asian countries as well.The issues always mentioned are neer leaving ethnic and religious conflicts, gap between the rich and sad and education. For instance, the Three Idiots mentioned before exposed the education problems existing in many Asian countries. The film is about three students who do not fit the traditional and inflexible education method in Indian Institutes of technology and are considered as idiots by professors. However, the movie clearly shows who the three real idiots are the educational system, the teachers and the parents, Sudhakar RAM said. Ram, 2010) The performance-oriented system, faculty-led pedagogy and arbitrary parents criticized in this movie exist not and in India, but excessively other Asian states. In South Korea, academic achievements are regarded as the peremptory factor for social success. Only the students getting into prestigious universities can procure their social success, while students with other abilities are unrecognized. (Suicide Figures Point to Failure of statement System, 2011) The alike(p) phenomena existed in Mainland China. In order to enter a historied u niversity, students pursue higher exam marks rather than knowledge. Teaching methodology basically consists of force-feeding copious amounts of required information directly out of textbooks (often teachers allow for simply read directly from the text) and students are discouraged from asking questions, curiously if those questions challenge ideology or anything regarded as factual. (Middle Kingdom Life) As this movies shows the acquainted(predicate) and real problems to Asian audience, people are able to understand the movie better and easily accept it, just as Zoher Abdoolcarim said, They laughed when they were meant to and didnt when they werent. (Abdoolcarim, 2011) In addition, Asia, as a growing power, is eager to get the approval from the world. India, with fast learning in economy, has more aspiration and shows it by movies. There is a popular Bollywood movie among Asian audience called My Name Is Khan. It tells a story about how a Muslim man called Khan, in order to ge t kindness from his wife, overcame many difficulties to tell American President that his name had no alliance with terrorists. Although it seems like a love movie, what it shows indeed is the questions of religious and national identity operator. My Name is Khan Movie Review, 2010) Asian states, like the Muslim, undergo much(prenominal) hardships to develop, hoping to get the approval from the world. The emotion and spritnational identifyingexpressed in Bollywood movies smooth the psychology of Asia and fit the taste of Asians. 3) The attracting modern music Dance and songs are the symbols of Bollywood movies. A Bollywood movie is incomplete without songs and dance in it. (Role of dance Choreographer in Bollywood movie songs, 2011) However, young people in Asia seem not raise in the traditional dance and songs in Bollywood movies.Therefore, the Bollywood music changed among with the transformation in movies. It mixed the traditional songs with western elements to produce a n ew sort that appeals international audience, of course, including Asians, rather than the pure classical Indian music that appeals to Indians only. Campus songs which never appeared now become popular in Bollywood movies. Aal Izz Well in Three Idiots has rafts of youth feeling, which brings audience back to their college days. 4) With the help of InternetAlthough playing full-length movie on internet is illegal in some countries, there are no strict restrictions in some Asia countries, like China, which provides audience a bump to watch Bollywood movies through internet. Three Idiots, for example, leave be released in December, 2011 in Mainland China. However, the discussion of this movie in Internet lasted for a keen-sighted cartridge holder and it even got 8. 9 marks by 19,096 people cross in the Mtime, a websites regarded as Chinese IMDB. Three Idiots) This phenomenon benefits from the Chinese video-sharing websites, such as Tudou and Youku. In fact, this movie was played up to 1,824,335 multiplication only in Tudou (Three Idiots). The same is Devads, which is marked 8. 4 in Mtime (Devdas) and played 279,469 times in Tudou. (Devdas) The force of internet cannot be overlooked in popularizing Bollywood movies. Why Bollywood movies have a little profit? As the statistics from Box Office Mojo show, most Bollywood movies are released in quartette other Asia areas mainly Malaysia, South Korea, Taiwan and Hong Kong.Although Bollywood movies have satisfied box-offices in these areas, the profit they gained in other Asian areas was still low compared to domestic market. The reason may be that Bollywood movies dont squeeze into the two main markets in AsiaChina and Japan because of the strict movie aftermathing restrictions. China has strict import restrictions that limit the number of hostile blockbusters to 20 per year. Film imports are still controlled by the state-owned China Film Group. (Lee, 2011) And in Japan, the situation is even worse. exclusivel y selecting films for release in Japan is not easy. , said Aki Sugihara, general music director at licensing and acquisition department of Nikkatsu Corp, The rights for 3 Idiots had been sold to every Asian country except Japan. (IANS, 2011) The closing of the two main Asian movie markets makes the profit Bollywood movies gain limit in Asia. Tendency 1) The wall will come down With the internationalization, the trade wall is decreasing, including the movie import policies. Taiwan is a case in point, who revised the Motion Picture truthdropping its film import restrictionsto meet WTO demand in 2001.Many Bollywood movies, which are not released in Mainland China and Hong Kong, can be found on Taiwan screens, like Om Shanti Om and Taare Zameen Par. Taiwan is just a start as its policy influences other countries. The success of Three Idiots in Taiwan coarse-grained South Korea to release it, according to a Korean industry office. (Bhat, 2011) The survey in Mainland China is also b right. Thanks to the efforts of Indias Ministry of External Affairs, India got a quota of four out of the 20 imported movies per year. Baru, 2010)Whats more, as the deadline given by the World Trade Organization when China end its movie import restrictions is 19 March 2011, China is expected to raise the import quota to 30 films this year and a little more each year subsequently. (Jaffe, 2011) It is stir news for not only Bollywood but also the world, which can also be regarded as a symbol that the free and open movie market is a tendency in such a global world. 2) The cooperation can be realized Bollywood is exporting its movies to more countries by cooperating with foreign companies to produce movies.My Name is Khan, a Bollywood movie produced and marketed by Fox star Studios, gained $38,326,589 in oversea market. (My Name Is Khan) It pointed out a new way for Bollywood to gain profit in Asia, which is cooperating with Asian companies. In fact, the Chinese governments authorise d film production company has cooperated with Bollywood to make a movie called property Struck. Since the film is being supported by China-based production companies, it will not be considered a foreign import and will fall right(prenominal) the censorship restrictions that have impeded Bollywoods entry into the China market, Cindy Shyu, CEO of lighthouse Productions said. Krishnan, 2010) Also Aki Sugihara from Japan mentioned, If our co-production expands, there will be a chance of getting into co-production with Indian films. (IANS, 2011) By cooperation, Bollywood may knock at the admittance of China and Japan, and enter into these two huge Asian markets step by step. Conclusion Bollywood, which used to be regarded as a factory of dances and songs, is no longer what it was. In a global world, Bollywood is also expanding its influence power to Asia, even to the world. Going by the success of Slumdog Millionaire, Bollywood began to export its movies with a new image.It changes the style of dance and songs and pays more attention to the contents of movies, which expose the same issues Asians face and inspire emotional resonance. In addition, the internet popularizing also promotes the diffuse of Bollywood movies. However, Bollywood has fame but little profit in Asia because of the strict restrictions, especially in China and Japan. In another word, Bollywoods emergence has already beyond South Asia but the true commercial success is still limited to domestic market.Although it seems that Bollywood has loss in Asia in terms of commerce from watercourse movie market state, we cannot deny that Bollywood movies have potential to win because of the falling-down restrictions and the petite cooperation with Asian movie companies. Bollywood is not shining in Asia now, but the time for it to shine is not far away. Reference SLUMDOG MILLIONAIRE-box office. 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